Breaking the (art) bank: a cost-benefit analysis for artists
As a gallery owner, one of the issues I see artists regularly struggle with is the cost of mounting an exhibition, attending an art fair, or otherwise promoting their work. When you add up fees, commission, materials, printing, framing, transport, insurance and promotion, not to mention the time and money spent training to be an artist, it can be prohibitively expensive. Some artists wonder if it’s really worth it — what if they lose money they don’t even have on the exhibition? But at the same time, they wonder, what is the alternative, if they want to pursue a career as an artist?
Over at Medium I take a look at all the things to consider when weighing up the pros and cons of spending money on exhibitions, art fairs and so on, and set out a simple process you can follow to help you make better decisions about your art. Go have a read.